The Power of AI-based Audience Intelligence for Your Business
Using a tool that processes Big Data with AI (Artificial Intelligence), we provide a collection and analysis service capable of obtaining complete information on the characteristics, preferences, and behaviors of a company’s target audience. It goes beyond basic demographic information, delving into the complex details that shape consumer decisions, highlighting consumers’ opinions, affinities, and lifestyles.
A POWERFUL SERVICE
Audience Intelligence: A Holistic View
With consumer preferences and behaviors constantly evolving, companies need to harness the power of audience intelligence to stay ahead of the curve. Audience intelligence involves collecting and analyzing a large amount of data (Big Data) to gain comprehensive insights into the target audience’s characteristics, preferences, and behaviors. The audience intelligence tools we use to provide an exact and personalized service offer insights into the audience at both an industry and individual level, allowing brands to identify the potential of a brand, a product, a service, but also the industry suitable for sponsorship or brand licensing, the areas of a country where the brand is talked about, up to the contexts related to the brand. The results can be used to build exact marketing strategies, but also to develop more specifically targeted digital marketing campaigns.
INSIGHTS & ANALYTICS
Data Science Solutions with AI
Data Science is a key factor for success in modern marketing. Companies can have huge amounts of data from different sources, then they can analyze this data to understand consumer behavior, preferences, market trends and more. This allows them to create personalized marketing strategies, improve customer experience, and make data-driven decisions to maximize results. To this end, we provide a survey service using a tool that uses artificial intelligence to investigate the behaviors and opinions of consumers, competitors, and markets to transform customer experience and increase revenue. These surveys are personalized, private, and not collective, carried out in the present and the past, with international coverage but with the precision of a city neighborhood. It seems incredible, but it is reality.
BUILDING TARGETED MARKETING STRATEGIES
We build emotional connections
With Movantia, you can identify your most relevant audiences, and discover how to engage and activate them across multiple online and offline channels. Among the data we can extract from Big Data about your brand, product or service, those that highlight affinity deepen the emotional connections that consumers have with a brand. By exploring the feelings, values and associations that resonate with the audience, companies can create more effective campaigns, but also understand who to co-market with, what type of sport or movie the target audience follows, where this audience is located, with demographic and psychographic profiles. Affinity data is not only about the products or services that consumers like but also why they like them. For example, if a brand is associated with sustainability, emphasizing eco-friendly practices can strengthen the emotional connection with environmentally conscious consumers.