Authentic Brands Group Names Movantia as Lead Agency in Europe
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Authentic Brands Group, owner of a global portfolio of iconic fashion, sports and lifestyle, celebrity,…
M StaffJanuary 19, 2017
Louis Vuitton vs My Other Bag: No License Required
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Using another’s trademark on your goods and services usually requires a license. However, there are…
M StaffJanuary 11, 2017
Benefits of Brand Licensing for Manufacturers
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Acquiring a license from a world-class brand if managed properly can have a dramatically positive…
M StaffNovember 8, 2016
Indian Government may seek help to keep Lambretta brand
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New Delhi: The government wants to package the Lambretta brand along with other assets of…
M StaffOctober 11, 2016
