The new frontier of marketing is Artificial Intelligence (AI), which when used to its fullest, improves what a company knows about its consumers. Today it is possible to observe and measure interests expressed online globally and leverage AI to obtain extremely detailed data on the total population and personal interactions between a topic and a brand.

We have the ability to build very precise reports with advanced technological tools, measuring hundreds of thousands of topics around the world, and covering all people’s interests in a GDPR-compliant manner. We give researchers and marketers the opportunity to understand target groups, even in micro-geographies, in a timely and detailed way by including comparisons and affinities that derive from anonymized navigation data.

They are revolutionary tools, already available, that Movantia Sports offers to the most advanced brands.