One of the most interesting techniques for marketing professionals is Product Placement, in which brands or products are integrated into a context, often media such as a film or television program, with a promotional purpose. Brands can be intentionally incorporated into media to maintain a sense of realism and range from subtle ways within an environment, to clearly recognizable integrations of the product within the work. The use of product placement is interesting because it is able to bypass advertising interruptions, leading to forms of Branded Content intended on digital media for younger and more interactive audiences.

Movantia can give brands the opportunity to be protagonists of the best international films (cinema and television) with a targeted product placement service. We offer access to the best Hollywood productions, to help global brands reach an international audience and gain a place in history. As for MV Agusta in “Batman v. Superman: Dawn of Justice”, or for Spidi in “Submerged”. And also Bacardi Martini in “Amore, bugie e calcetto” (Love, Lies and Football) and Barco Capri Fashion in “Black and White”.