The global pandemic and economic crisis due to Covid-19 have changed habits and priorities around the world. This situation persists and some products have become everyday use, such as protective masks. Among the many models, the desire for distinctive shapes and colors emerges, making the masks a fashion product in all respects. When MYscherina asked us for help in finding the most promising trends, we proposed the brand licensing of MotoGP™ – the most exciting and exciting world-track motorcycling championship. Thus, the new collection of MotoGP™ masks, designed and produced to be sold online, on track, and in specialized motorcycling and sports shops.

The partnership was announced at the Jerez de la Frontera 2020 calendar race on 19 July, while online distribution and sales began on 11 September 2020, on the occasion of the San Marino and Riviera di Rimini Grand Prix. We also followed the E-commerce strategy for MYscherina.