The digitization of cars is a meticulous process, especially in current video games where the photorealistic component merges with the simulation one. It’s a process that represents an unprecedented level of collaboration between the automotive and digital entertainment industries. It can be said that in a world that has become digital, video games are the new car showroom.

For car manufacturers, licensing agreements for the integration of their models in video games is an extremely interesting form of promotion towards Millennials and Generation Z. But the implications are many and must be managed: faithful reproduction, construction details, adversity in the game, performance compared to other cars, etc.

We have followed some international brand licensing agreements for the world of videogames, integrating Automobili Lamborghini, MotoGP, and MV Agusta into blockbuster titles.